Ukraine
11:00 
Ukraine
11:10 – 11:30 
What is the speech about?
What is a marketing digital ecosystem, and why is it needed?
Which elements we deal with daily and which we overlook.
What advantages do we incorporate into our brand when building an ecosystem?
Ukraine
11:45 – 12:05 
What is the speech about?
Current media consumption trends.
Review of regular advertising campaigns.
Media Mix extension.
How to use multiple media at the same time.
How to calculate and control the audience coverage intersection with different media during communication planning.
Ukraine
12:15 – 12:35 What is the speech about?
Changes in the behavior of TV viewers in the example of Ukraine.
Possible points of contact with viewers in the rapidly developing OTT.
FAST channels, how they are changing consumer behavior now and will change the TV market in the future.
Technology for integrating advertising into OTT channels.
Ukraine’s experience in launching the “Digital TV” media carrier.
Ukraine
12:45 – 13:05 What is the speech about?
How AI and machine learning contribute to the optimization and automation of marketing.
A set of Meta Advantage solutions and how it will help to maximize the results from marketing investments.
Introduction to generative AI solutions and the AI Sandbox tool.
Ukraine
13:20 – 13:40 
Ukraine
13:50 – 14:10 What is the speech about?
Fundamentals of TikTok: opportunities, algorithms, features, and trends.
Profile creation, verification, and setup.
Creating successful content: formats, themes, editing programs.
Attracting and retaining an audience.
Content monetization and targeted advertising.
Has been working in media for 18 years, with the last 12 years in digital. Possesses deep knowledge of TV and cross-media audience behavior in digital tools, which allows her to develop quality media strategies across different markets.
Key areas of expertise: comprehensive media and digital strategies, ecosystem building, digital coaching, and media consulting for mass media.
Has been working in media for 18 years, with the last 12 years in digital. Possesses deep knowledge of TV and cross-media audience behavior in digital tools, which allows her to develop quality media strategies across different markets.
Key areas of expertise: comprehensive media and digital strategies, ecosystem building, digital coaching, and media consulting for mass media.
Managed the television advertising direction at RA Linea12 / McCANN ERICKSON and Universal McCANN for 10 years. Since 2006, she has been the co-founder and managing partner of Kwendi Media Audit, the first independent Ukrainian company providing media consulting services in Ukraine and over 20 other countries. In 2006, she earned an MBA degree from the International Institute of Management (IIM-Kyiv).
Managed the television advertising direction at RA Linea12 / McCANN ERICKSON and Universal McCANN for 10 years. Since 2006, she has been the co-founder and managing partner of Kwendi Media Audit, the first independent Ukrainian company providing media consulting services in Ukraine and over 20 other countries. In 2006, she earned an MBA degree from the International Institute of Management (IIM-Kyiv).
Worked in digital advertising for over 4 years. His responsibilities included managing, planning, and optimizing media and performance campaigns for web and app clients in segments such as e-commerce, telecommunications, finance, cosmetics, auto industries, and entertainment.
Syrgak’s previous job was at TikTok, where he managed key and growth agencies and clients from Eastern Europe and post-Soviet countries.
Worked in digital advertising for over 4 years. His responsibilities included managing, planning, and optimizing media and performance campaigns for web and app clients in segments such as e-commerce, telecommunications, finance, cosmetics, auto industries, and entertainment.
Syrgak’s previous job was at TikTok, where he managed key and growth agencies and clients from Eastern Europe and post-Soviet countries.
Founded the TikTok collective Bip House, one of the most successful in the world with over 25 million subscribers.
Holds the position of CEO and project producer at jks entertainment.
Founded the TikTok collective Bip House, one of the most successful in the world with over 25 million subscribers.
Holds the position of CEO and project producer at jks entertainment.
Member of the Effie Awards Ukraine jury. A media expert with over 20 years of experience in the media and advertising markets in Ukraine.
In recent years, she has been successfully developing the AMS Agency team and taking it to international markets.
Member of the Effie Awards Ukraine jury. A media expert with over 20 years of experience in the media and advertising markets in Ukraine.
In recent years, she has been successfully developing the AMS Agency team and taking it to international markets.
Has 16 years of experience in the advertising business. In May 2022, he assumed the position of CEO of Admixer Central Asia in Kazakhstan.
Specializes in programmatic technologies, projects utilizing 1st party data, and advertising effectiveness research.
Has 16 years of experience in the advertising business. In May 2022, he assumed the position of CEO of Admixer Central Asia in Kazakhstan.
Specializes in programmatic technologies, projects utilizing 1st party data, and advertising effectiveness research.
